On 14-16. September 2012, the InterTabac Fair opened its doors for the 34th time. The world’s largest trade fair for tobacco products and smoking accessories was introduced this year to a record number of visitors and exhibitors. Over 360 exhibitors from 44 countries presented themselves and their products in four halls of Messe Westfalenhallen.
XEO™ International Ltd. was one of the exhibitors who was there for the first time. XEO™, a young company from Berlin, which operates a branch in Hanover, surprised not only customers, but also the competition with innovative and efficient products and promising approaches to sustainable marketing and sales. A striking appearance at InterTabac by XEO™ and sound relationships with clients will now be the start of a successful business development in the emerging market for e-cigarettes in Germany, according to managing Tobias Reimann: “The InterTabac 2012 was a great success for us.
In Germany, a strong rise in demand for e-cigarettes is to be expected, just as is the case in the UK and the U.S.. Hopefully, we can seize this opportunity made from the contacts at the fair to prepare for this boom. If the boom really starts, we are already nationally and internationally agreed to sell our brand.”
What seemed at first glance as wishful thinking, at best, by an ambitious entrepreneur has become a lot more realistic with a closer look at XEO™ e-cigarettes. The prominent presence at InterTabac is based on an advanced and structured business concept and its implementation is well underway. XEO™ might not only be offering a unique brand of e-cigarettes, but also a potential long-term alternative to traditional cigarette smoking.